The digital wine list
More wine sales, less work, a stronger guest experience
JAMES! brings your entire wine and drinks selection visually to life at the table and guides guests toward better choices, higher spending, and a richer culinary experience.
The challenge
Turn your wine list into an active salesperson
Untapped potential
You invest significant time, knowledge, and capital in your wine cellar and your beer, cocktail, and digestif selection — yet much of that potential goes untapped.
Lists without inspiration
Traditional wine lists are often long lists of names, vintages, and prices that offer your guests little inspiration.
Outdated the moment it's printed
A paper menu is often outdated as soon as it's printed: sold-out products, changed prices, and new additions go untracked.
Not always a sommelier on hand
Not every restaurant always has an experienced sommelier on hand to confidently guide guests in their choice.
The solution
Why does JAMES! work?
People buy with their eyes. An appealing visualisation of drinks creates trust, curiosity, and the intent to buy. It makes choosing a drink easier, more enjoyable, and more social at the table.
- Professional photos of every wine and drink (seeing drives buying)
- Clear and accessible descriptions
- Recommendations from your sommelier or beverage manager
- Perfect drink-and-dish pairings
- Favourites and suggestions by taste profile
Benefits
Benefits for your restaurant
A digital sommelier at every table
By linking drinks directly to the dishes being served, every table gets professional advice: guests are guided to the ideal pairing and more readily choose higher-quality, higher-priced drinks.
Always up to date, no reprinting
Adjust prices, vintages, and availability instantly, add new items in minutes, and easily promote temporary offers or featured products.
More revenue
A proven increase in drink sales thanks to visualisation and upselling: more premium drinks, more sales by the glass, and higher sales of cocktails, digestifs, and dessert pairings.
Greater efficiency
Less reliance on individual wine knowledge, faster and more professional service, less time lost at the table, and easy management of your entire range.
A stronger guest experience
More confidence and interaction around drinks at the table, a modern, innovative image, and a consistent experience for every guest.
Testimonials
What do existing users say?
Thanks to the James! Wine app, it's much easier to share information about our wines without overwhelming guests. The app helps us work more efficiently, manage stock better, and above all keep the focus where it belongs: on service and hospitality.
The iPads are already in use as a pure wine list, and it's already having an effect: wines that hadn't sold in a long time are being ordered again, and guests more readily choose a more expensive glass of wine than usual.
JAMES is the solution here. Even an inexperienced student can hand the iPad to a guest, while the core team can rest assured that the right recommendations are being made.
Getting Started
Three simple steps
Setup your menu
Import your wine list or build it from scratch using our intuitive admin panel.
Customize your style
Add your branding, choose your colors, and configure how wines are displayed.
Delight your guests
Hand your guests a tablet and watch them explore your wine collection.
Ready to start?
JAMES! turns your wine list into a profitable sales tool that keeps selling for you 24/7.
Visualisation = a buying trigger = a proven increase in revenue.